Alex McArtor is a contemporary pop artist that seamlessly blends dreamy quotients with gloomy romanticism, visceral clarity, and sincere vocals. If you blend the core styles of artists like Lana Del Rey, Miley Cyrus, and Adele, the resulting sound will align with Alex’s artistic style and vision. Her latest release is ‘In The Dark’, a narrative pop song that swings between horizons of contemplation, storytelling, thought, and retrospect. The track explores the sense of self-empowerment that comes from knowing and claiming your self-worth, especially in love. It captures the moment when you realize that you deserve better, that you deserve light and love and laughter as opposed to a dark and gloomy frame. 

The track holds this complex thread of healing, growth, selfdom, and strength. An ethereal synth backdrop indicates an evolution/transcendence. With mellow beats, and contemplative vocals, Alex introduces the scene, phasing into an emphatic verse before leaping into a liberating chorus. It is affecting, elaborate, and so immersing. She builds on this momentum to a stark and sparkling climax that you can’t help but want to imbibe in yourself and for your life. Listen Now! 

The track is available for streaming on popular sites like Spotify, Apple Music, YouTube Music, and Amazon Music! 

You can listen to ‘In The Dark’ by Alex McArtor here –