‘Rare’ is one of the tracks in Echezona and JPRiZM’s album, ‘Ényì, which is unapologetically confident and rhythmic. The song comes third in the nine-piece album and beautifully sets the mood to move you, emotionally and physically. The music stands in between at the crossover of Afropop and R&B, making it sound unique and sophisticated.
Based in the United States, Echezona’s music reflects him– a blend of cultural influences. Raised by Nigerian immigrant parents, the artist is a multi-lingual singer, rapper, and songwriter whose music blends Afro beats and hip-hop. His lyrics are heartfelt and introspective, capturing human experiences and reflecting the truth of a global audience.
Musically, the track, ‘Rare’, has a magnetic charm. Sung in two languages, the artist’s command over the vocals takes the centre stage. The song starts with a catchy beat that is laced throughout the song, carrying it forward. The song is sung almost slyly, with relaxed confidence, as the artist knows what he brings to the table very well. He shifts between being melodic, while also being rhythmic with every beat. The background score is minimal, giving the track a vibrant and elegant feel, truly embodying the ‘less is more’ principle.
It’s a track you’ll keep returning to, because hearing it once is not enough. You can listen to the track ‘Rare’ by Echezona on popular platforms like Spotify, Apple Music, Amazon Music, and YouTube.
