It’s true, Rudolf the red reindeer did go down in history!

He and his AI generated buddies, aptly named the Reindeer Riot, breathe new life into Christmas this year with their latest celebratory opus with ‘Its Christmas time (Hear the bells)’!

The grandly elaborate music video, featuring the adorable reindeer members rocking out in glee, evokes a warmth and candid, exciting Christmas spirit.

Armed with noble intentions of helping charitable causes from their profits, this UK based group, spearheaded by songwriter and producer Michael Clorley Jones, goes all out in this year’s effort to lift the spirits, infused with cinematic, festive vibes.

We open onto swelling horn arrangements, heralding the arrival of the Reindeer, all suited and geared up to entertain modern day revelers.

“The old song’s like sweet wine. They bring this old town alive. And it’s Christmas time.”

Its simple and amply focused on the holiday excitement. The warm, inviting tone of voice, joined by stirring choral arrangements, is a strong case for preserving our shared cultural traditions. The lesson shared here is important. The world has definitely changed, and people aren’t quite celebrating Christmas like they used to.

But that doesn’t mean we have to forget the heartfelt emotional core of the Christmas spirit. That of celebrations, joyful sharing and helping one another as we navigate the cold winters. It may not be cold enough to snow, but there are still plenty of opportunities for the kids to play. There’s never been a better time to help thy neighbor and to come together in gleeful, happy-go-lucky ways!

Perfect for creating that Christmas nostalgia while being wholly relevant to present times too. There’s something for the whole family to enjoy with this year’s newest Christmastime party song!

Stream ‘Reindeer Riot – It’s Christmas time (Hear the bells)’ on Spotify here: